Philosopher Bernard Stiegler has written widely on the consequences of what he sees as the homogenization of perceptual experience within contemporary culture. He is especially concerned with the global circulation of mass-produced “temporal objects,” which, for him, includes movies, television programs, popular music, and video clips. Stiegler cites the advent of widespread internet use in the mid 1990s as the decisive turning point (his key date is 1992) in the impact of these industrial audiovisual products. Over the last two decades, he believes, they have been responsible for a “mass synchronisation” of consciousness and memory. The standardisation of experience on such a large scale, he argues, entails a loss of subjective identity and singularity; it also leads to the disastrous disappearance of individual participation and creativity in the making of the symbols we all exchange and share. His notion of synchronisation is radically unlike what I referred to earlier as shared temporalities, in which the co-presence of differences and otherness could be the basis for provisional publics or communities. Stiegler concludes there is an ongoing destruction of the “primordial narcissism” essential for a human being to care for themselves or for others, and he points to the many episodes of mass murder/suicide as ominous results of this widespread psychic and existential damage. He calls urgently for the creation of counter-products that might reintroduce singularity into cultural experience and somehow disconnect desire from the imperatives of consumption.
A paragraph from Jonathan Crary’s bold 24/7, an important book that demands a personal reaction.