A selection of snippets from J. D. Taylor’s Negative Capitalism: Cynicism in the Neoliberal Era (published 2013), an incisive diagnosis and series of responses to the current economic and cultural malaise.
Neoliberalism is the political model of financial capitalism and represents the current political and economic consensus of leaders in Europe, China, and the West. It is an economic argument that unregulated financial trade is the best model for a self-sustaining and meritocratic economy. Whilst it is debatable how fundamentally violent, competitive, or power-seeking human life is, rather than working towards a cooperative and regulated social democracy as I will argue for, declaring capitalism as the best basis for a developed society is dangerously destructive, crisis-ridden, and ultimately fascistic. Capitalism intrinsically negates individual and collective capacity for equal political representation, social rights, and quality of life, given that its base assumption is that the value of life s determined by its success in individually accumulating and trading wealth. The more powerful capitalism is-that is, the more wealth can be observed to be concentrated in the hands of a very small cabal of effective capitalists – the less the lives of individuals and communities on low-incomes matter. There is no ‘good’ capitalism, and the system is by no means in a state of crisis, unless perhaps its sustainability is threatened by the growing anger of social democratic revolt sweeping the globe.
Life needn’t be against power, not when life itself is an operation of power, at present directed against its own interests. Rather, the blinkers of neoliberal capitalism need to be removed from social life. Each of us must re-programme ourselves to think beyond the mean profit principle, anxiety and cynicism of the neoliberal era.
The irony of neoliberalism is that it doesn’t involve free markets at all. It has historically required specific intervention by governments and intergovernmental global agencies into the markets, forcibly deregulating them and transferring public property into private hands. It is maintained with regular state intervention, from continued sales of public assets or resources to financial institutions. It is a state-imposed mechanism.
When deprivation of activity and agency is combined with a more practical inability to be at home because of longer and more unstructured working hours, a powerful process is at work: a fundamental disempowerment through alienation and a negation of workers’ time, space and mature ability to make independent decisions. Home CCTV systems have been sold by security companies and are increasingly popular, whilst the public spread of CCTV was marked by a new televised form of entertainment, as drunks, criminals and even reality TV contestants amused and entrained record audience figures via recorded CCTV footage. Pervasive monitoring of celebrities and political figures has dominated the scoops and scandals of the British tabloid press, as surveillance equipment and paparazzi have come to constitute the source of political information an popular entertainment. The individual is emptied of all agency except their capacity to also become part of consumer entertainment, and so the infantilised masses contemplate themselves as passive spectacle, the signal point of fascism as Walter Benjamin warned. As ‘reality’ becomes a fixture of television programming, observe a new phenomenon of online self-commodification through Web 2.0 profiling, blogging and use of twitter to immediately share thoughts (and thereby assume their worth), and the rise of home-made pornography. Galloway and Thacker describe this self-commodification with a new motto for the digitised era: ‘Express yourself! Output some data!’ I in turn LOL and dutifully retweet this, ‘Like’ its Facebook page, or repost it on my utterly tedious micro-blog.